Christmas Garden
Website for Christmas Garden Germany: winter light trails in parks, gardens and zoos across many locations, from Augsburg and Dresden to Mainau Island and Stuttgart.
- Events & Culture
- christmas-garden.de

The challenge
An event format with many locations needs a strong umbrella brand and clear information for every single venue. Besides visitors, the website also addresses tour operators, sponsors and the press.
The solution
A location overlay with “Germany” and “International” tabs leads straight to the individual location pages. These bring together dates, ticket buttons linked to the ticket shop, a ticket-and-hotel package, food and drink, visit planning and an FAQ. A B2B area for tour operators, sponsorship, press and sustainability is kept clearly apart from the visitor content. A trailer video, newsletter and an English version complete the site.
The outcome
Guests pick their location and go straight on to dates and tickets. Business partners find their contacts in a dedicated area.
Features
- Location picker for Germany and international
- Location pages with tickets and FAQ
- Ticket-and-hotel package
- B2B area for tour operators and sponsors
- Newsletter and trailer video
Technology
- WordPress
- Mehrsprachigkeit DE/EN
- Responsive Design
- Ticketing-Anbindung
- SEO
Service: Online Shops & E-Commerce
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